In an attempt to keep up with the ever changing curve of society focussed some of their ad dollars on connecting with the creatives in the world to show they’re not just your grandpa’s shoe company. We created three practical artistic experiments for this campaign, a perspective mural that reveals a message when looked at from the correct angle, an infinity mirror box with glass and led lights, and we had a drummer connected to a light display in our office studio. In addition we designed in-store displays, print ads, and social posts all encouraging creatives to “step into your future” and create something cool in functional and stylish CAT boots.
What if we told you there was a sock you couldn’t buy? You’ll never see it in a window. There’s no way to get it delivered by drone. And it won’t ever go on sale. That sock is real, and Bombas doesn’t sell it because they donate it to people in need instead. To date, they haven’t sold 10 million of these socks. That’s a big number.
Designed poster aesthetic, video elements, as well as a landing page web experience featuring the various product features and encouraging people to donate to those in need.
Check it out HERE
Ethan’s Shots makes organic apple cider vinegar and MCT shots for wellness and wanted to branch out into the energy category and came to us with a new line of shots for energy and alertness but keeping it healthy and organic.
Designed logo and packaging for three SKUs and landed on an icon that encapsulates motion and rising energy as well as hinting on flavor combinations
Buy yourself some shots HERE
We all want to skip the bad stuff to get to the good stuff, playing off of people’s desire to “Skip Ad” and get to what they want, we worked with Organic Voices the conglomerate of organic companies for good, to launch a campaign around the toxic and harmful things we find in todays food. Our simple solution to eating healthy and eating organic is to just look for the USDA seal and you know you’re getting something good. We played up the visual impact of what over 700 chemicals looks like to consumers while simultaneously connecting to their cognitive distaste for chemicals in their food, and in their bodies.
We then made a 30 min spot as well as a web experience around the 700 harmful chemicals found in non USDA foods.
The most judgmental game ever. The premise is simple: one player throws down a Face Card and the other players judges the person in the photo using their Judgment Cards. It’s basically what you wish you could do in real life.
I designed the packaging, illustrations and instruction booklet, as well as spent countless hours trying to find the weirdest oddballs Shutterstock had to offer.
Check it out HERE
Proof is a bar and incubator in downtown Chattanooga, partnering with different local startups to help them get the ball rolling and to have special events to showcase their new products, foods, cocktails, or recipes.
Pickpocket is an app that lets you steal from yourself to get free from your student loans way faster. It also allows parents and other sponsors to multiply graduates’ progress with direct payments toward their loans.
Designed branding, logo, iconography, and tons of hand gestures to bring this brand to life.
Get debt free HERE
Workhound is an app that gives employees a way to speak to their companies anonymously but give feedback that helps both their business and their jobs excel. For their holiday party they wanted to create a stylized t shirt for their employees. Following the theme of “Hound” I looked to mythology for inspiration in the greek tale of Cerberus, because who could do more work than a three headed dog?
Like a cold shower the morning after a big night, we gave Blowfish the branding pick-me-up it needed to get on with its business.
Brand re-design, logo, colors, iconography, package design, and web re-design
Stop being hungover HERE
Creating a Laces You Can’t Unnotice
Whiskers is a shoelace startup with one mission: to fill your boring shoe holes.
Designed branding, logo, colors, packaging, developed the shopping and brand web experience and brought this brand to life from thin air.
Get some HERE
I made some swag for the video we created for Perception Kayaks
Don’t Get Yakked OFF
This was a video production experiment where we hired groups of video creation assassins to make run and gun video content.
Designed a logo, shirt, intro / notebook, and a badge pass to alleviate any concerned citizens as video production took place
The fast food industry is pretty dang awful let alone the chicken industry. We worked with Morgan Spurlock to help name, design, and make his stunt restaurant “Holy Chicken” which is the primary focus of his sequel to Super Size Me. We created a logo, packaging, interior design, signage, vinyl wrapped trucks, shirts, pins, hats, as well as every piece of signage in the restaurant for two locations.